Do Artists Still Get Discovered

Artists send out tons of these random demos to music producers and entertainment professionals like myself,  believing that someone somewhere will ultimately sign them, and whisk them away to fame, fortune, and millions. Maybe it’s possible, but don’t count on it.

Emailing people you don’t know and asking them to do a big favor for you is pointless. especially from people who’ve never met you. They have no idea who you are, what you’re like, what you’re capable of producing, how easy you are to work with, how you handle deadlines, what your intentions are, and on and on and on.

Regardless of what they think of your music, they’re not about to jeopardize their existing business relationships by referring complete strangers.

What if they have a reputation for stealing music? You might as well throw darts at a dartboard blindfolded and hope you hit the bull’s eye.

Learning how to take control of your career and market your work is way more important than asking people to look at it over and give their approval, and hoping for a miracle.

As for the entertainment companies and known producers, they only listen to work they think they can’t own, market and sell.  They’re not in business to develop your art. You have to figure that out yourself, and once you do, try to convince them that if they take you on, the two of you can sell more and generate more capital than either of you can generate on your own.

I often wonder how so many artists know so little about how the entertainment business works and what they have to do to market and sell themselves, and always seem to end up at the same place– clueless.

We all know how much time doctors and lawyers put in, but we’re less clear on how much time artists have to put in to make it, not to mention what they have to do in order to make it.

Until veterans business professionals offer assistance on how to make it in the industry, you’re going to have to get that education on your own. If you have trouble getting on, you can learn how, you can find a mentor to teach you.

Focus on the end results, get it out there, get a sense of who likes what and why, figure out how to show it whenever and wherever you get the chance. Along the way, you’ll meet plenty of people, make connections, and those you impress the most will eventually introduce you to others who can do more for you.  It’s how show business works.